Future assured for Strenesse
[Cologne, ] Successful German fashion business Strenesse has a new investor. A Swiss trust company has today signed an agreement to take over the business of Strenesse AG. Said liquidator Dr. Jörg Nerlich: “We are very pleased to have found a strategic investor for Strenesse who is planning for the long term. We were persuaded both by the plan and by the team. We are especially pleased for Strenesse’s employees, whose jobs are now secure.”
The new investor has faith in the company’s brand and skill set, and aims to build Strenesse on the strength of its past successes. Major objectives will be to strengthen the national wholesale partners and to expand internationally. The new investor has put together an experienced team of industry experts who will set the future direction of the company.
That team includes the new CEO of Strenesse, Dr. Jürgen Gessler, who took up his position on 1 January 2017 and also has a stake in the company. Dr. Anna Busch, President of the board of directors of the Swiss trust company, said: “We are most grateful to Dr. Nerlich and his reconstruction team, in particular Mr. Geuder and Mr. Kaholing, to the lawyers Pluta and Grub-Brugger and to Ebner & Stolz, M&A consultants, for the work they have put in in recent years. We are all looking forward to working with Strenesse and especially with its skilled workforce. Strenesse has a unique position in the German fashion market and we shall be working with maximum commitment in the coming months to ensure that our customers and wholesale partners continue to be delighted with our products.”
The agreement still requires the approval of the cartel office.